EMV Chip Technology

EMV chip technology has revolutionized the way we make payments, offering a more secure and efficient method of transaction. Unlike traditional magnetic stripe cards, EMV cards store encrypted data on a microchip embedded within them. This added layer of security helps prevent card cloning and fraudulent activities, leading to reduced instances of credit card fraud.

What is EMV Chip Technology?

EMV (Europay, Mastercard, and Visa) technology is a global standard for credit and debit card payments that use microchips and secure authentication to reduce the risk of fraud. These microchips, which are embedded in credit and debit cards, store and protect cardholder data in a way that is more secure than the traditional magnetic stripe cards.

Here’s how it works: when a card with an EMV chip is inserted into a card reader (also known as an “EMV terminal”), the chip generates a unique code for each transaction. This code, which cannot be used again, is sent to the card issuer for authorization. The card issuer then sends a message back to the terminal, indicating whether the transaction is approved or declined.

One of the main benefits of EMV Chip Technology is that it helps to reduce the risk of card-present fraud, which occurs when a physical card is stolen or copied and used to make unauthorized purchases. Because the unique code generated by the EMV chip changes with each transaction, it is much harder for a thief to use a stolen or copied card.

EMV Chip Technology is used in many countries around the world and is gradually being adopted in the United States as well. Some of the main advantages of EMV Chip Technology include increased security, global acceptance, and the ability to support contactless payments (e.g., using a mobile phone or other devices to make a payment).

Here are 5 popular applications of EMV Chip Technology in the payments world:

  1. Credit and debit cards: The most common use of EMV Chip Technology is in credit and debit cards. When a card with an EMV chip is inserted into an EMV terminal, the chip generates a unique code for each transaction, which is sent to the card issuer for authorization.
  2. Mobile payments: EMV Chip Technology can also be used in mobile payments, such as Apple Pay and Google Pay. When a user adds their credit or debit card to a mobile wallet, the card’s EMV chip is used to generate a unique code for each transaction.
  3. Point-of-sale (POS) terminals: Many merchants use EMV-enabled POS terminals to process card payments. These terminals are equipped with card readers that can read the EMV chip on a credit or debit card, and communicate with the card issuer to authorize the transaction.
  4. Online payment gateways: EMV Chip Technology can also be used in online payment gateways to provide an extra layer of security for e-commerce transactions. When a user makes a purchase online, the EMV chip on their credit or debit card is used to generate a unique code, which is sent to the card issuer for authorization.
  5. Automatic teller machines (ATMs): Some ATMs are equipped with EMV card readers, which can read the chip on a credit or debit card and communicate with the card issuer to authorize the transaction. This helps to reduce the risk of fraud at ATMs.

How Can Merchants Benefit from EMV Technology?

There are several ways that merchants can benefit from using EMV Chip Technology to process payments:

  • Reduced risk of fraud: One of the main benefits of EMV Chip Technology is that it helps to reduce the risk of card-present fraud, which occurs when a physical card is stolen or copied and used to make unauthorized purchases. Because the unique code generated by the EMV chip changes with each transaction, it is much harder for a thief to use a stolen or copied card. This can help merchants to reduce the financial impact of fraud on their business.
  • Increased security: In addition to reducing the risk of fraud, EMV Chip Technology also provides an extra layer of security for merchants and their customers. This can help to build trust and confidence in the payment process, which can be beneficial for merchants looking to attract and retain customers.
  • Global acceptance: EMV Chip Technology is used in many countries around the world, which means that merchants who accept EMV payments can potentially attract a wider customer base. This can be especially beneficial for merchants who operate internationally or who cater to tourists.
  • Enhanced customer experience: By providing a secure and convenient payment experience, merchants who use EMV Chip Technology can improve the customer experience and potentially increase customer loyalty. This can be especially important in today’s competitive marketplace, where customers have many choices when it comes to where they shop and how they pay.
  • Chargeback protection: In the event of a dispute over a transaction, merchants who use EMV Chip Technology may be protected from chargebacks (when a customer disputes a charge, and the funds are returned to them). This is because the unique code generated by the EMV chip can be used as evidence that the transaction was legitimate.

Why Should Businesses Work with United Banc Card of TN?

United Banc Card of TN is a payment processing company that offers a range of point-of-sale products and services to businesses. These systems are equipped with EMV Chip Technology, which provides an extra layer of security for card-present transactions and helps to reduce the risk of fraud.

By working with United Banc Card of TN, businesses can take advantage of the security and convenience of EMV Chip Technology, which can help to protect their business and enhance the customer experience. The use of EMV Chip Technology in the Mynt POS, Kwick POS, and Retail Cloud POS systems can help businesses to reduce the financial impact of fraud and chargebacks, and can also help to build trust and confidence with customers.

Additionally, our POS systems offer a range of features and benefits that can help businesses to streamline their operations, including inventory management, employee scheduling, and customer relationship management. These features can help businesses to save time and improve efficiency, which can ultimately lead to increased profitability. Overall, working with United Banc Card of TN and using their EMV-enabled POS systems can be a valuable investment for businesses looking to improve their payment processing and overall operations.

If you have any questions about EMV Chip Technology, do not hesitate to contact us today.